Changing the world through the power of story since 1985
Eric Yaverbaum, CEO of Ericho Communications, is a communications, media, and public relations expert with over 42 years in the industry, having co-founded Jericho Communications and served as President from 1985 until its successful sale in 2006. Eric has worked with a wide-range of top-of-their-industry clients, including Sony, IKEA, Progressive Insurance, Domino’s, Beachbody, H&M, and fitness guru Jack LaLanne.
Eric is also a bestselling author who literally wrote and now is rewriting the book on public relations – the third edition of industry-standard bestseller Public Relations for Dummies – as well as six other titles, including Leadership Secrets of the World’s Most Successful CEOs (with over a million copies sold). He is a regular TV pundit, and his expert commentary has been featured in Forbes, Entrepreneur, The Washington Post, The New York Times, HuffPost, CNBC, MSNBC, Fox Business, Inc., and PR Week, among others.
Contact
➤ Literary Agent
Robert G. Diforio
bob@d4eo.com
(203) 544-7180
“Eric is the global leader in PR. A big statement but it’s true, and anyone lucky enough to work with him would agree.”
Published Works
Public Relations for Dummies
Used in classrooms across the world, PR for Dummies is the industry-standard bestseller that covers everything needed to maximize exposure for your brand. This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz and build your bottom line.
The Everything Leadership Book
In order for any group to succeed, it needs a strong, capable individual at the helm. The Everything Leadership Book teaches readers all they need to know to effectively direct and manage people both in and out of the workplace. The book includes practical advice on leadership techniques and how to maintain professional composure, as well as tips on what separates the leaders from the followers.
Leadership Secrets of the World's Most Successful CEOs
Basing his work on interviews with 100 top executives (from the American Red Cross to the Walt Disney Internet Group), the head of a New York public relations firm discusses the relationship between experience and leadership. From words of wisdom on decision-making to adapting to change, Yaverbaum distills a list of strategies for success.
I’ll Get Back To You
They may say, "I'll get back to you," but let's face it, they seldom do! In a world filled with answering machines, voice mail, and gatekeepers, it's difficult to get a phone call returned. It doesn't have to be that way. Tapping the wisdom and resourcefulness of business leaders, super salespeople, and high-profile celebrities, discover what they and more than 100 other high achievers do to guarantee a returned phone call every time.
Life's Little College Admissions Insights
Compiled in real time as one family went through the college search. Life’s Little College Admission Insights’ best selling author and his college bound daughter have created an easy to read, ingest, and act on insider guide to help make the college search easier right from the beginning. The book serves as a “jump starter” for collegiate research.
60 Second Solutions: Management
60 Second Solutions is an innovative new business series that presents 60 succinct techniques to improve core business skills, each technique to be read and digested in 60 seconds. Covering vital management skills, Management provides 60 practical, effective management techniques that can be immediately applied to transform your management style and help you succeed as a manager.
“The most important thing in communication is hearing what isn’t said.”